The Town of Collierville is pleased to announce the launch of its first logo , a visual representation of the Town ' s rich history and vibrant community spirit .
   The new logo , crafted in collaboration with local designer , Cameron Spann , symbolizes the essence of Collierville as a community that honors its heritage while embracing innovation . The modern design incorporates distinctive elements that pay homage to the Town seal , which will still be used as the official symbol of the Town of Collierville .
   Mayor Stan Joyner expressed his enthusiasm about the design , stating , "The new logo captures the essence of our Town , embodying the values that make Collierville unique . As we move forward into the future , this logo will serve as a unifying symbol for our community , representing our shared vision and aspirations . "
   Key features of the Town logo:
    
   Iconic Imagery:The gazebo makes up most of the design as an iconic landmark in the heart of our Town Square and connects to the focal point of the Town seal . The shape of the arch around the gazebo represents the iconic gothic style windows of the Morton Museum of Collierville History , looking at the past while providing a window of opportunity into the future .
   Dynamic Colors:A carefully selected color palette reflects the energy and diversity of the community . With green as the primary color for the logo , the Town has adopted a broader color scheme for more versatility including gold , black , and maroon . All Town employees submitted names for the colors and voted on their favorites; the green shown above is “Water Tower” .
   Timeless Typography
   : The use of clean and contemporary typography enhances readability and ensures the logo ' s adaptability across various applications from print to digital platforms .
   Symbolic Motifs:The design features symbolic motifs that represent Collierville ' s commitment to community . The landscaping in the corners represents the Town ' s dedication to improving residents ' quality of life with our parks and green spaces . As a surprise element , there is a hidden "C" on the roof of the gazebo that stands for Collierville .
   

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