Local news- Press Release
Monterey County California - WeatherTech Raceway Laguna Seca Launches Innovative Content Creator Credential Program 04 March 2024 ( news )
Monterey County , state California ( By Press Release office)
Mar 04,2024
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Image Provided by Porsche Cars North America .
WeatherTech Raceway Laguna Seca is launching its groundbreaking Content Creator Credential Program , designed to provide passionate motorsport lifestyle enthusiasts and content creators with unprecedented access to race weekends . This program aims to complement established media outlets by offering a unique opportunity for emerging creators to showcase their talent and love for motorsports and event experiences .
Motorsports , as a global phenomenon , captures the attention of millions , yet the intricacies of the sport often result in media coverage driven primarily by sponsorships , car clubs , series partners , and promotional efforts . Genuine fan - driven content has become scarce , overshadowed by established publications and partnerships . The Content Creator Credential Program at WeatherTech Raceway Laguna Seca seeks to change this narrative by inviting content creators to contribute to the vibrant motorsports community .
This initiative recognizes the power of social media and niche content creators , acknowledging their impact even without massive followings . The program provides a unique opportunity for content creators to attend race events , offering them curated experiences to capture the excitement and essence of motorsports . While traditional media will still take priority in terms of access and information , the Content Creator Credential Program ensures a fan’s point of view , prioritizing safety while fostering creativity .
Alicia Busa , Communications Manager at WeatherTech Raceway Laguna Seca , expressed enthusiasm for the program , stating , "We believe in the power of grassroots passion . We get applicants all the time through our media credentials that we wish we could work with on this kind of level and so we decided to just build that door . This program is a stepping stone for content creators to bring their unique perspectives and creativity to our events and in turn , inspire a new generation of fans for motorsports . ”
Applications for the program are now open , and WeatherTech Raceway Laguna Seca invites individuals with a passion for motorsports and a knack for content creation to apply . Whether you ' re a seasoned creator or just starting , the track is eager to collaborate with applicants who can prioritize the reporting aspect of content creation to add value to the branding .
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