Local news- Press Release
Santa Clara Public Library California - News Release Levi Strauss Co Renews Commitment to the Bay Area with Proposed 10 year Extension of Levi s® Stadium Naming Rights and 49ers Partnership 25 January 2024 ( news )
Santa Clara Public Library , state California ( By Press Release office)
Jan 25,2024
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FOR IMMEDIATE RELEASE:
Thursday , January 25 , 2024
CONTACTS:
Janine De la Vega , PIO | Director of Communications , City of Santa Clara , 408 - 615 - 5522 or
jdelavega@santaclaraca . gov
Elizabeth Owen , Levi Strauss & Co . , 415 - 501 - 7777 or
newsmediarequests@levi . com
Josh Stephens , San Francisco 49ers , 650 - 644 - 5818 or
Josh . Stephens@49ers . com
Levi Strauss & Co . Renews Commitment to the Bay Area with Proposed 10 - year Extension of Levi’s® Stadium Naming Rights and 49ers Partnership
The extension is worth $170 million for the Santa Clara Stadium Authority and 49ers
SANTA CLARA and SAN FRANCISCO , Calif . – Levi Strauss & Co . ( LS&Co . ; NYSE: LEVI ) and the San Francisco 49ers announced today a proposed 10 - year extension to the naming rights for Levi’s
®Stadium with the Santa Clara Stadium Authority and team sponsorship with the San Francisco 49ers , worth a combined $170 million , subject to approval by the Stadium Authority Board , expected on Tuesday , January 30 . This extension will be among the largest in the National Football League and secures LS&Co . the naming rights for Levi’s
®Stadium through the 2043 NFL season , reaffirming the parties’ commitment to the Bay Area as a world - renowned destination for sports and entertainment . LS&Co . will also be extending their sponsorship of the team , which includes digital content and merchandise collaborations , continuing this successful partnership .
Levi’s
®Stadium has earned its status and reputation as a world - class , multi - use , publicly owned venue since opening in 2014 , with events that have brought millions of visitors through its doors while also breaking NFL and sports viewership records . In addition to San Francisco 49ers football games , Levi’s
®Stadium has hosted many of the world’s most attended live events , including Super Bowl 50 , the College Football Playoff , Wrestlemania , NHL Stadium Series and concerts featuring artists such as Taylor Swift , Beyoncé and The Rolling Stones .
"Since first announcing the naming rights to the Levi’s® Stadium in May of 2013 , under the leadership of LS&Co . CEO , Chip Bergh , we have seen our partnership with the San Francisco 49ers deliver value to our Levi’s® brand , furthering its place at the center of culture , helping us to connect with new generations of fans through the unifying power of sport and music , and building on our legacy of community engagement with like - minded partners , ” said Michelle Gass , president and incoming CEO at LS&Co . “Our brands are our greatest asset , and we will continue to invest in drivers of our long - term , sustainable growth . Today’s announcement underscores our confidence in this strategy , as well as in the continued opportunity to make an impact alongside values - led partners like the San Francisco 49ers organization and the City of Santa Clara . ”
As part of LS&Co . ’s commitment to giving back , the company will continue to partner with the 49ers and nonprofit organizations on initiatives that benefit the Bay Area community and build on the shared commitment to sustainability , with projects such as the
49ers EDU program
, focused on water conservation , and the “
Field of Jeans
” installation , which demonstrated the importance of extending the life of the clothes we wear . Additionally , the 49ers organization is committing $200 , 000 in annual contributions as part of this agreement to projects benefitting the Santa Clara community and residents .
“Levi Strauss & Co . has deep roots in the San Francisco Bay Area , and we know the value that this iconic name brings to a world - class stadium that attracts hundreds of thousands of people annually , ” said Santa Clara Mayor Lisa Gillmor . “This extension would solidify our partnership with LS&Co . , showing that we have a shared commitment to make a positive impact on our community . ”
“We’re thrilled to be extending our stadium and team partnerships with the Levi’s® brand . This season we’re proud to celebrate the success of our first 10 years as partners , and we look forward to our next 20 years together , ” said Al Guido , President of the San Francisco 49ers . “The 49ers and Levi’s® are both iconic brands that are synonymous with the Bay Area , driven by a desire to serve this community . Levi’s® Stadium has been featured on the world stage numerous times and will continue to be the premier venue in the Bay Area for the coming decades . The success of the stadium is proof of how special the Bay Area is and the power of major events to bring positive economic impact , excitement and opportunity to this community . ”
At the heart of Silicon Valley , Levi’s® Stadium represents the best and latest in major venue technologies that enhance the fan experience . Sustainability lay at the center of the design and construction of the stadium , which became the first NFL venue to earn a LEED Gold Certification that it still maintains today . Its state - of - the - art technology infrastructure gives visitors impeccable connectivity in every corner of the venue and enabled Levi’s® Stadium to be one of the first NFL venues to transition to entirely cashless concessions using modern point - of - sale systems . In an effort to continuously evolve as a premier venue , the stadium will undergo substantial additional renovations and re - investment in the coming years , beginning with an extensive suite remodel process following the current NFL season .
In 2026 Levi’s® Stadium will be a host venue for the 2026 FIFA World Cup , in addition to Super Bowl 60 , which will be the second installment hosted at the stadium since its opening . Both events are expected to generate hundreds of millions of dollars in economic impact for the region and City of Santa Clara , as well as leave a lasting positive legacy for Bay Area sports fans .
Fans looking for more Levi ' s® Stadium content and news can visit
levisstadium . com
.
About the Santa Clara Stadium Authority
The Santa Clara Stadium Authority exists as a public body , separate and distinct from the City of Santa Clara , and was established to provide for the development and operation of Levi ' s® Stadium . The elected members of the City Council serve as the governing board for the Authority , with the Mayor serving as chair , the City Manager as the Executive Director , and the City Attorney as the Authority’s General Counsel . Levi’s® Stadium , the region’s premier sports and entertainment venue , is home to the San Francisco 49ers and future host site of Super Bowl LX and FIFA World Cup in 2026 . For more information , visit
SantaClaraCA . gov/StadiumAuthority
About Levi Strauss & Co .
Levi Strauss & Co . is one of the world ' s largest brand - name apparel companies and a global leader in jeanswear . The company designs and markets jeans , casual wear and related accessories for men , women and children under the Levi ' s® , Dockers® , Signature by Levi Strauss & Co . ™ , Denizen® and Beyond Yoga® brands . Its products are sold in more than 110 countries worldwide through a combination of chain retailers , department stores , online sites and a global footprint of approximately 3 , 200 brand - dedicated stores and shop - in - shops . Levi Strauss & Co . ' s reported 2022 net revenues were $6 . 2 billion . For more information , go to
levistrauss . com
, and for financial news and announcements go to
investors . levistrauss . com
.
About the San Francisco 49ers
The San Francisco 49ers , owned by Denise and John York , currently play in the NFC West division and have won five Super Bowl trophies , including Super Bowl XVI , XIX , XXIII , XXIV and XXIX . The franchise also has seven conference championships and 22 divisional championships and was the first major league professional sports team to be based in San Francisco over 75 years ago . Please visit
49ers . comand follow the 49ers on Facebook and Twitter @49ers .
About Levi ' s® Stadium
Named Sports Facility of the Year for 2015 by Sports Business Journal , Levi ' s® Stadium is home to the San Francisco 49ers and serves as one of the world’s most technologically advanced and sustainable sports and entertainment venue . The $1 . 2 billion venue consists of 1 . 85 million square feet and 68 , 500 seats , including 175 luxury suites and 9 , 000 club seats , and was designed by HNTB and built by Turner/Devcon for the Santa Clara Stadium Authority . It is a multi - purpose facility with flexibility that has allowed it to host a wide range of events – including international soccer , college football , ice hockey , motorsports , concerts and various civic events – since opening in 2014 . The venue is also expandable for major events such as 2026 FIFA World Cup , WrestleMania 31 , Super Bowl 50 and the 2019 College Football Playoff National Championship Game . Levi ' s® Stadium is owned by the Santa Clara Stadium Authority , a public joint powers authority established to provide for development and operation of Levi ' s® Stadium to ensure the stadium serves the goals of the City of Santa Clara . For more information , go to
LevisStadium . com
.
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