Local news- Press Release
City of Manhattan Beach California - Manhattan Beach Launches E Bike Safety and Awareness Campaign 18 May 2022 ( news )
City of Manhattan Beach , state California ( By Press Release office)
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Manhattan Beach Launches E - Bike Safety And Awareness Campaigns
( PDF )
FOR IMMEDIATE RELEASE
Jessica Vincent , Communications and Civic Engagement Manager
jvincent@manhattanbeach . gov
• ( 310 ) 802 - 5405
Wilbert Pereira , Police Officer
wpereira@manhattanbeach . gov
• ( 310 ) 802 - 5140
&nb......sp; MANHATTAN BEACH LAUNCHES E - BIKE SAFETY AND AWARENESS CAMPAIGN
Ride Safe , Ride Ready , ” the First of Its Kind Program in South Bay Addresses Growing Safety Concerns Around the Dangers of E - bikes , Just in Time for National Bike Safety Month
MANHATTAN BEACH , CA ( May 18 , 2022 )
– May is National Bike Safety Month , and the City of Manhattan Beach is encouraging everyone to participate in e - bike safety through “Ride Safe , Ride Ready , ” a new program designed to educate the community on e - bike safety , accident prevention , and general e - bike preparedness .
“Ride Safe , Ride Ready” is the result of a Citywide collaborative effort between the City , the Manhattan Beach Police Department ( MBPD ) , the Manhattan Beach Unified School District , and two Mira Costa High School students . The campaign , “Ride Safe , Ride Ready” will be an ongoing initiative focused on three core tenants: education , engagement , and enforcement .
“E - bike safety and accident prevention has become a major concern in Manhattan Beach and other surrounding cities . Every day we receive complaints about e - bikers riding at excessive speeds , not wearing helmets , or just demonstrating a lack of safety precaution , ” said Councilmember Joe Franklin . “With summer just around the corner , there’s going to be a significant influx of people , especially teenagers , riding their e - bikes around town . We knew it was critical to create a program like “Ride Safe , Ride Ready” that will educate and inform the public on e - bike safety and constantly reinforce those guidelines that were established to help keep everyone safe . This is a community challenge , and it required a community solution . ”
“During the pandemic , many cities saw e - bike sales soar . Manhattan Beach alone saw an increase of over 900% in e - bike sales in 2020 and along with it , MBPD is concerned that there may be a dramatic rise in e - bike accidents and injuries , ” added Acting Captain Andrew Harrod of the Manhattan Beach Police Department . “Most e - bikers have minimal knowledge of the laws associated with electric powered mobility devices like e - bikes , and while we’ve strengthened enforcement , at the same time , we also need to step up education . ”
Beginning today , residents will start to see and hear e - bike safety messaging everywhere . The City is partnering with local businesses and bike shops , and district schools to educate the community about e - bike safety . E - bike handlebar hangtags highlighting basic e - bike rules of the road , tips on how to be “Ride Ready , ” and hazards of the road will be placed on e - bikes around town .
Local businesses , civic organizations , the Manhattan Beach Chamber of Commerce , the Downtown Business and Professional Association , as well as the North Manhattan Beach Business Improvement District , and others have also come on board to encourage e - bike safety and are highlighting “Ride Safe , Ride Ready” on their social media accounts .
Mira Costa High School students , Alex Chun and Justin Newman , spoke at a City Council meeting earlier in the year expressing interest in helping lead an e - bike safety initiative . Together , the duo is spreading the word via social media . They created a humorous
Public Service Announcement ( PSA ) video
, the first in a series of e - bike safety videos , which are on TikTok and the Instagram account , “Ride Safe , Ride Ready . ” They are currently reaching out to local summer programs and camps for kids to set up safety briefings .
Simultaneously , following an e - bike accident that resulted in a severe injury that occurred in 2021 to Manhattan Beach student Lara Meyer , local students Kai and Luca O ' Neill , and Sydney Martin began working on an e - bike safety campaign to educate middle school aged children about biking and the rules of the road . Along with Manhattan Beach Middle School Principal Rose Ahrens and MBPD , the group produced a
, and a bike safety quiz contest for Manhattan Beach Middle School students sponsored by the Manhattan Beach District Advisory Council and the PTA to increase awareness about e - bike safety . Contest rules will be sent to the middle school students next week in the PTA newsletter .
“I’m thrilled to see our community embrace the use of e - bikes and also responsibly address the challenges associated with their growing popularity and use , ” said Mayor Hildy Stern . “It’s important to educate our youth and broader community on the importance of practicing e - bike safety habits to reduce risks while still enjoying the benefits of riding e - bikes . ”
The popularity of e - bikes shows no signs of slowing down . We can all contribute to a safer environment by being “Ride Safe , Ride Ready . ” Join Councilmembers , MBPD , Alex Chun , and Justin Newman on Saturday , May 21 , 2022 , from 10:00 AM to 2:00 PM at the base of the Manhattan Beach Pier to learn how to assist in making sure Manhattan Beach is a safe and enjoyable place to ride e - bikes . For more information , please visit
Safety Tips for Bicyclists
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